Loft Designs By… the French lifestyle brand,celebrating its 20th birthday this year, Loft Design By… has a long established reputation for the quality of its products and is a collection of essential casual wear for men, women and children with a focus on elegance. The tailoring is primarily simple with interesting detailing, and the palette largely consists of neutral shades of cream, white and grey.
The design of the Westbourne shop will be in keeping with the Parisian stores. As well as a common design theme that runs through all the shops, each location houses unique pieces of furniture amassed on the travels of its creator, Patrick Freche, making it a distinctive space.
The company concentrates on natural fabrics such as cashmere, cotton mixes, silk and bamboo and all fabrics and colours are developed and created in-house. Unique fabric treatments are also applied to the clothes that give certain items a vintage touch, or lend the cashmere an inimitable softness. The cotton is long fibre and hot washed during production ensuring that it does not lose its shape.
Loft Design By… has gained a strong following in France with its mixture of elegance and ethics. So if you want to find out what this label has to offer, now’s the time to head down to 186 Westbourne Grove to check out its latest collection.